On screen, it feels more like a moment - a time capsule for an era that hasn't aged as well as Nasty Gal's vintage threads.īritt Robertson ('Tomorrowland') plays a fictionalized version of Amoruso, who is an executive producer of the series. But her book landed amid her generation's increasing interest in defining its feminism and the Lean In philosophy popularized by Sheryl Sandberg, chief operating officer of Facebook. Amoruso is no longer chief executive of the company, which hasn't fared as well recently it filed for bankruptcy last year. Koger, who founded the company in 2002, will be replaced by Matthew Kaness, the former chief strategy officer of Urban Outfitters.By 2012, Nasty Gal had become a full-fledged online retailer with nearly $100 million in sales. The shakeup falls on the same day that Eric Koger, co-founder of ecommerce site Modcloth, also stepped down as CEO. The company now has 255 employees, a store in Los Angeles and another on the way in March to be located in Santa Monica.Īmoruso – who has a sizable social media presence – chronicled what she learned from her years at the helm of her company in her book #GIRLBOSS, which came out this spring and is on Amazon's list of top 500 bestsellers. Amoruso sold distinctive vintage finds she found through dumpster diving, Goodwill and the Salvation Army to customers on eBay.

When Nasty Gal launched in 2006, the popular retailer was called Nasty Gal Vintage, and the only person on staff was Amoruso. Related: Nasty Gal CEO Sophia Amoruso: 'Wisdom is Earned Through Experience, Particularly Mistakes.' This past summer, the company laid off about 10 percent of its staff, marking its third round of layoffs for 2014. The move follows what was a rough year for Nasty Girl. Related: From Clicks to Bricks: How Ecommerce Companies Benefit From Physical StoresĪs for Waterson's leadership, Amoruso wrote, 'Sheree is someone who has the experience, ability, and drive to attack our future with a four-pronged approach with elements that have never been combined in all of Nasty Gal’s history – art, commerce, purpose, and leadership.' Waterson previously worked at Speedo, Levi's and was chief product officer at Lululemon before joining Nasty Gal in 2013.

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